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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 23, 2005

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Chris

I believe measurement is critical to any sucessful PR pitch. I have just finished a stint as the PR head of a major Australian company and have seen many PR agency pitches in my time. All of them had one thing in common...I had to demand a rigourous measurement framework from agencies, particuarly from the big multi-national firms. My view is that more clients of PR agenc ies have to insist on strict measurement standards to change the culture among PR agencies of simply providing a pile of clippings.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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