It's one thing when the Department of Defense pays for "good news" stories to run in Iraq newspapers. You might assume that they just don't know any better. Or maybe they figure that since its "over there" we don't care.
But one would thing that within our own industry rags, we'd do better. But then I got today's "Daily Dog" -- a daily email from the folks at Bulldog reporter. I'm not wild about yet another bunch of reconstituted press releases clogging up my in box, but what really got me today was the major feature story penned by Peter Wengryn, president and CEO of VMS. Don't get me wrong, I like Peter and have no argument with what he's writing. However, VMS is a very prominent sponsor of the Daily Dog. And, because it is a natural assumption that if you are willing to sponsor The Daily Dog, you get to write a feature story -- I will now question the reliability and credibilty of the rest of the publication -- just as Iraquis will now question all the good news stories they see.
When will folks realize that pay for placement will ultimately hurt you more than it helps?