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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 28, 2005


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Listed below are links to weblogs that reference Another way to measure PR value :

» Measuring PR Value from Communications Overtones
This is an age-old dilemma, how do we measure the value of PR against other disciplines, such as marketing? This is a simple tool that bears evaluation and a place in the measurement toolbox. [Read More]

» Measuring PR value from Teblog
Katie Paine, a bit of a measurement specialist, has come up with a way of measuring the value of PR for those clients who absolutely insist on it. The method is simple and easily applied. It will appeal to the [Read More]

» New measurement standard for PR suggested from Open (finds, minds, conversations)...
I really like a the PR evaluation approach from K D Paine, a blogger who runs a specialist measurement firm in the US, for the simple fact that it lines up PR alongside advertising and gives us a stick to [Read More]

» Ad equivalency reloaded from PR Works
You know it, you hate itits ad equivalencythe worst way to measure your media coverage, but probably the most common. Measurement maven Katie Paine has a great post on her blog outlining an interesting new way to give those ... [Read More]

» PR measurement: war of words from Teblog
The PR effectiveness measurement suggestion by Katie Paine in my last post has stirred one or two people into action. Veiled insults are being hurled. I don't plan to track this in 'teblog' but, if it interests you, this post [Read More]

» Measurement: the sound and the fury? from Expertise Marketplace
So how come there is so much noise being made about Marketing metrics? And so much passion – both pro and con – about measurement? The discourse on this subject has reached a deafening volume: numerous blogs, newsletters, and magazine [Read More]

» PR Measurement and FastFood from Corporati
A good post from Tom Davenport at Harvard Business Online talks about the need for empirical proof that the solutions offered by consultancies actually have an impact on the business. Im reminded of Sergio Zymans comment in ... [Read More]


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Dennis Howlett

The simplicity of this comparison belies a truth that PRs often ignore. The circulation reach has nothing to do with the number of people who read the material on the page.

My rough and ready assessment implies around 2-5% of what's in ink actually gets read - that's before you think about impact effectiveness.

With blogs and traditional websites, you know exactly which pages get read and what is ignored.

David Jones

Fantastic post. I really like the simplicity. So many clients are loathe to move off of ad equivalency. The PRV ratio may just be the first baby step they need.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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