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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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December 28, 2005

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Dennis Howlett

The simplicity of this comparison belies a truth that PRs often ignore. The circulation reach has nothing to do with the number of people who read the material on the page.

My rough and ready assessment implies around 2-5% of what's in ink actually gets read - that's before you think about impact effectiveness.

With blogs and traditional websites, you know exactly which pages get read and what is ignored.

David Jones

Fantastic post. I really like the simplicity. So many clients are loathe to move off of ad equivalency. The PRV ratio may just be the first baby step they need.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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