Third Annual Measurement Summit Report

The leftover lobsters, clams and corn on the cob have all been turned into chowder; my house looks a little more like a residence than an restaurant, and the 100 + attendees of the Third Annual Measurement Summit are now presumably back at their respective desks implementing all the wonderful ideas they picked up. Well, maybe not so much. But the Institute for PR ran one heck of a fun summit last week in Durham. The talks were, as usual, very high level and there was much more of a focus on marketing and branding than on media relations. Among the more thought provoking was Jonathan Low's predictive modeling of the contribution of communications and PR to the bottom line. His company, Predictiv.net, specializes in measuring intangibles for corporations and his work reflects a holistic attitude towards summing up the impact of what we do. Look for a review of his book, Invisible Advantage, in the upcoming issue of The Measurement Standard.

The networking opportunities provided by the Fall Foliage Cruise (even though the New Hampshire trees refused to cooperate and were still quite green) and the Clambake, were as always the best part of the conference. It's always great to see people with highly sophisticated measurement programs sharing their war stories with people just getting the fever. And of course, there was all the usual gossip and deal making among the various assorted PR measurement providers, almost all of whom attended, with the notable absence of Bacons/Observer Group.

Look for more details on the presentations and what we learned in the upcoming www.themeasurementstandard.com

Comments

[Jeff Risley]

I'm sorry I missed it this year. Sounds like it was fun and informative. I hope to have some case studies to share with you next year.