The New Hampshire state motto is “Live Free or Die” and we’ve always been a bit more independent up here than other states. Not that we’re all libertarians mind you, we just don’t think that the government should play that big a role in our lives.
So it was particularly annoying to read that a group of Republican legislators was pushing a bill that would essentially make media research a regulated industry. The bill is being pushed by Fox lobbyists. Fox has of course had a tendency to be more favorable to republicans and the republican agenda. So it should come as no surprise that the republicans are returning the favor by pushing this bill.
The bill would require Nielsen ratings to check with an industry group before it made any changes in its technology or methodology. Now granted, Nielsen has had an abnormally strong influence over media since its founding but that’s nothing that a free market can’t fix. And in fact, Nielsen’s influence is already waning. … http://www.avsforum.com/avs-vb/archive/index.php/t-512266.html
The bigger questions is, what are the long term implications of a congressionally controlled “industry advisory board” reviewing media research. Will there come a day when if Lockheed or Exxon doesn’t like the research report that we or Cymfony or Biz 360 or Echo or NOP or anyone else provides, will congress come in and investigate our methodology.
Let's get this nonsense stopped now. Contact your local senator and/or the bills sponsors: Montana Senator Conrad Burns, Maine Senator Olympia Snow, Florida Senator Mel Martinez and/or Virginia Senator George Allen.