I still have a foot of snow on the ground around my office, but at least the snowdrops are up and the grass is turning green. Three years ago today, we were just getting The Measurement Standard off the ground and launching the website www.measuresofsuccess.com -- given that it all came together in about three weeks, it was a pretty amazing time. And at that point we hadn't a clue that we'd end up with staff and clients and a company that grows 100% every year. I used to always say, be careful what you wish for.. but sometimes you also have to be careful of what you hadn't even thought to wish for.
My other most frequently heard phrase around here is: "You're never wrong you're just early." I'd like to think that we're always just a little ahead of the curve around here... Especially, when there's a new measurement press release that comes across my desk everyday, gleefully announcing that "for the first time ever, the PR measurement conundrum has been solved for all time." The latest one was Shift Communication's release that said "Not a misprint, new service tracks sales leads from PR." Actually, Greg Jarboe at Lotus started doing that back in 1988, and he's given dozens of speeches on the subject ever since. Don't these guys know that dozens and dozens of people, clients, agencies, and research firms have been successfully measuring results for at least a decade or more. It was 18 years ago this month that I started "solving the PR measurement conundrum" for clients like Hewlett-Packard and Apple Computer. The only difference between then and now is that we have lots more tools with which to measure results, and it's a lot more affordable for a lot more companies. So the next time one of those press releases crosses your desk, send it along to me, and I'll tell you just how out of date it really is.