The Blog About KDPaine's New Book "Measuring Public Relationships"

KDPaine & Partners Releases New Book on Measuring PR and Corporate Communications

Your Measurement Reading List

Measuring Public Relationships Makes Measurement Simple

Measuring Public Relationships, The Data-Driven Communicator's Guide to Success by Katie Delahaye Paine, 228 pages, paperback. ISBN 978-0-9789899-0-3. Order online or by phone: 603-319-1047.

BERLIN, NH, Dec 12, 2007-- The first how-to book on measuring relationships for public relations professionals was released today by KDPaine & Partners, the Berlin, NH-based leader in social media and public relations measurement. Measuring Public Relationships, The Data-Driven Communicator's Guide to Success was written by KDPaine & Partners' CEO, Katie Delahaye Paine.

Paine takes a "cookbook" approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks. It relies heavily on the relationship theories of James and Laurie Grunig and Linda Hon but translates the theory into an easy to read practical guidebook. The book has been well received by academics and professionals alike who have called it "the must-have practical guide to hands-on PR measurement." Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.

"It really is an excellent book," said Professor James Grunig, calling it "lively, engaging, accessible, wise, and candid... a remarkable compendium..."

"Katie Paine is the most practical consultant and educator on public relations research that I know. She is brave enough to link PR to return on investment demands and smart enough to provide marketers and PR professionals with a wide range of useful research tools. If there is cost effective way to do research, Katie Paine will tell you about it," said Clark Caywood of the Department of Integrated Marketing Communications at the Medill School at Northwestern University.

"By force of prose and experience, Katie Paine level-sets the practical and now critical disciplines of media and communication measurement. A student of Grunig theory and a champion of the almighty relationship, Paine plops on every communicator's desk the best new reference for measuring the intangible. Read it, and you'll count your successes," said Alan Kelly, CEO & Founder, The Playmaker's Standard, LLC and author of The Elements of Influence. Adding that it's "...the best new reference for measuring the intangible."

Measuring Public Relationships is available at a 25% discount until January 31st, 2008 when ordered directly online or by calling the KDPaine & Partners' office at 603-319-1047.

The First Copy of the New Book Arrives, Is Reviewed by Author

Here is author Katie Delahaye Paine reviewing the first copy of her new book, Measuring Public Relationships.

Order your very own copy before January 31st, 2008 and get 25% off the $29.95 cover price. Call Sheila today: 603.319.1047.

(Sorry, we cannot guarantee delivery before Xmas.)

The New Book Is Observed by "New Media" Observations

It is nice to learn that John Ciempa at "New Media" Observations is reading the new book, is thinking about what it says, and has posted about it. Thank you , John. --WTP

"Measuring Public Relationships" Now In Production

We are pleased to announce that Measuring Public Relationships: The Data-Driven Communicator's Guide to Success is now in production and will be printed in the next few days. This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, it provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.

To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047.

(Sorry, we cannot guarantee delivery before Xmas.)