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May 09, 2007



Richard, the PDF of the entire book is still there. I tried the link just now and it does work. Just be patient, it's a big file.

Richard Whipple

Ms. Paine,

I stumbled across this link today, and it appears I am too late to read the draft.

From my experience in Poland, local PR practice has a very long way to go (period). I have not met a "colleague" here who can hold an intelligent conversation about ROI measurement. My dialogue problem is further compounded because we do not share the same (measurement-speak) language. I do not have the formalized diction - and I am not likely to pick it up here any time soon.

This presents a problem for me as I wish to return to America, where I was once ahead of the industry curve (8 years ago). I still have much to contribute at the senior levels of my field but I fear I will appear stagnant. And not only appear!

They say if you want to learn how to play tennis play with against the number 1 seed. I am starting to slowly realise that the game level back home, in recent years, has increased the achievement bar.

Would it be possible for you to share with me, a latecomer, the PDF you had once posted here? I would certainly appreciate taking some of the trail dust from my teeth. And I cannot imagine getting my hands on your book here.

Richard Whipple

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      What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.