"Measuring Public Relationships: The Data-Driven Communicator's Guide to Measuring Success," is hot off the press. Order your copy before 1/31/08 for a 25% discount off the cover price of $29.95.
A preview of Chapter 6, "Demonstrating and Comparing the Effectiveness of Media Relations" is now posted. Those who wish to learn about AVEs and alternatives to their use will find it especially interesting. Download Chapter6Preview3-22.pdf (579.4K)
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