Here it is, Chapter 1 of the "Measuring Success -- The Data Driven Communicator's Guide to Measuring Public Relationships"
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January 23, 2007
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What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.
Thanks for your great comments. Yes, you can definitely reference the chapter. And yes, it will be marketed to CMOs and CEOs as well.
Posted by: Katie Paine | February 06, 2007 at 06:13 AM
Hear, hear, on the definition of PR! Too many PR folks get swept up in management's definition (which is really more publicity than anything else) than in the more accurate explanation of building relationships. I'm giving a presentation this Wed - can I reference this chapter of your book? Content is great so far. In terms of 'voice,' you might want to introduce the first person earlier in the copy, as the switch on page 5 from third person to first person is somewhat abrupt. There are a few typos, etc., but I'm assuming you'll get all those fixed in the last pass-through, and just want substantive comments for now. The content is great and enlightening for data-driven communications professionals. I hope executives will also take heart - will this book be marketed to them as well?
Posted by: MuchTooLonginPR | February 03, 2007 at 10:57 AM
Sorry, I meant communicator's
Posted by: Donna | January 27, 2007 at 05:02 PM
Let's start with spelling all the words in the title properly. Communications is spelled wrong.
Posted by: Donna | January 27, 2007 at 05:02 PM