Via blog, newsletters, countless speeches, articles, and white papers, Paine has tirelessly and openly shared with practitioners war stories from decades of the trench-level measurement fight on both the client and vendor sides. With her new book, Measure What Matters: Online Tools for Understanding Customers, Social Media, and Key Relationships, Paine’s latest share is our industry’s gain. While it is essentially a “social mediafication” of her earlier 2007 book, Measuring Public Relationships: The Data-Driven Communicator's Guide to Success, it is a new and quite timely contribution to the field.
Paine’s style balances the theoretical with the practical—what Jim and Larissa Grunig quite rightly describe in their foreword as the ability to make the arcane readable. For example, while social media measurement material often bandies about such terms as “engagement” and “relationship-building,” Paine understands them and takes the extra step in applying Grunig’s Relationship Index to provide a measurement system. The balance that the book strikes between theory and practice makes it very suitable for the PR practitioner attempting to understand social media measurement at both a conceptual as well as a practical, get-your-hands-dirty level....
This book scores 4.75/5 rulers... and deserves a place on the bookshelf. Here’s hoping Paine keeps up the measurement fight and continues to share many war stories packaged in her characteristic not-too-hard, not-too-soft practitioner-friendly way.
I work as product manager for a software editor specialized in communications towards the media and government contacts and have been reading your book "Measuring Public Relationships" as a source of inspiration to define features that help productivity in this line of work and facilitate the interaction between the users and professional companies such as yours. Your book is truly very interesting and pragmatic. I had gathered a large base of knowledge from various sources previous to this read but had never found all these ideas summarized as well before. A very warm thank you.
I just wanted to drop you a quick note to tell you that I love your book.
You are definitely translating useful information to this Venutian. I am a
PR coordinator for a nonprofit company specializing in training and
employing people with disabilities and we need to definitely measure some of
our relationships with the public. I have seen you speak in both Tulsa and
recently in OKC. I am also following you on Twitter. Our company is slowly
moving to the internet and I am glad that I have a 'base' where I can start.
Measuring Public Relationships Makes
Public Relationships, The Data-Driven Communicator's Guide
to Success by
Katie Delahaye Paine, 228 pages, paperback. ISBN 978-0-9789899-0-3. Order
by phone: 603-319-1047.
NH, Dec 12,
2007-- The first how-to book on measuring
relationships for public relations professionals
today by KDPaine & Partners, the Berlin, NH-based leader in social
media and public relations measurement. Measuring Public Relationships,
The Data-Driven Communicator's Guide to Success was written
by KDPaine & Partners' CEO, Katie Delahaye Paine.
takes a "cookbook" approach,
providing specific steps to measure all forms of public relationships,
from social media measurement to tracking relationships with local
communities, industry analysts and social networks. It relies heavily
on the relationship
theories of James and Laurie Grunig and Linda Hon but translates
the theory into an easy to read practical guidebook. The book has
well received by academics and professionals alike who have called
must-have practical guide to hands-on PR measurement." Emphasizing
the role and evaluation of relationships, this book provides every
public relations professional with step-by-step research procedures
programs, improving results, and managing relationships.
really is an excellent book," said Professor James Grunig, calling
it "lively, engaging, accessible, wise, and candid... a remarkable
Paine is the most practical consultant and educator on public relations
research that I know. She is brave enough to link PR to return on
investment demands and smart enough to provide marketers and PR professionals
a wide range of useful research tools. If there is cost effective
way to do research, Katie Paine will tell you about it," said
Clark Caywood of the Department of Integrated Marketing Communications
the Medill School at Northwestern University.
force of prose and experience, Katie Paine level-sets the practical
and now critical disciplines of media and communication measurement.
A student of Grunig theory and a champion of the almighty relationship,
Paine plops on every communicator's desk the best new reference for
measuring the intangible. Read it, and you'll count your successes," said
Alan Kelly, CEO & Founder, The Playmaker's Standard, LLC and
author of The Elements of Influence. Adding that it's "...the
best new reference for measuring the intangible."
Public Relationships is available at a 25% discount until January
31st, 2008 when ordered directly
online or by
calling the KDPaine & Partners' office at 603-319-1047.
We are pleased to announce that Measuring Public Relationships: The Data-Driven Communicator's Guide to Success is now in production and will be printed in the next few days. This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, it provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.
To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047.
(Sorry, we cannot guarantee delivery before Xmas.)
He won't be the last to voice these or similar objections. Relationship measurement is a bit unproven as yet; it needs a lot more research and study, and the subject will undoubtably get deeper and more interesting as that happens. And it doesn't directly measure PR's impact on business outcomes, which is what most people want to or wish they could measure.
Don's objections will be proved more or less serious as time goes by and more research and practical relationship measurement efforts are undertaken.
This research approach is exactly what Katie Delahaye Paine's new book "Measuring Public Relationships" (which this blog is all about) promotes. In fact, we will no doubt try to include the Anderson and Raab work in the book's second edition. -- Bill Paarlberg
The book is now in first pages, which means the initial layout has been finished. There are still a few minor things to tweak, and final proofreading has not been done, but this is very close to what will go to the printer. It's a pdf file of 5 or 6 MB. Download PaineBookFirstPages.pdf
Someone, somewhere, described writing a book as, "digging your way out of prison with a spoon." Well, spoonful by spoonful, Katie's book has been making progress. For those of you who are unfamiliar with the process of publishing a book, it is complex, time-consuming and chock full of arcane proofreading and graphic design terminology. Here's an update:
-- The manuscript has been revised somewhat, especially the introductory pages. We are considering posting the new manuscript here, but it is now filled with special codes indicating, for instance, which sort of titles go where. It's a bit awkward to actually read.
-- Right now the book is in what is called "First Pages," which is the first draft of the actual page layout of the book. It means that the manuscript has been proofed and illustrations finished and the pages are being built.
-- The title has changed a bit. It is now called: "Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success"
-- We have a Foreword very generously supplied by Jim and Lauri Grunig.
-- We are planning a photo shoot for the cover.
The final book will be ready later this fall. -- Bill Paarlberg, Editor
Here is an almost-finished draft of the entire book that you are welcome to download and look over. We still plan a few tweaks here and there, especially to the online chapter, and maybe another illustration or two. We greatly appreciate any and all comments. Download PaineBook4-25.pdf
A preview of Chapter 6, "Demonstrating and Comparing the Effectiveness of Media Relations" is now posted. Those who wish to learn about AVEs and alternatives to their use will find it especially interesting. Download Chapter6Preview3-22.pdf (579.4K)
After about five years of writing and another year of editing, my book: Measuring Success, The Data Driven Communicator's Guide to Measuring Public Relationships is finally almost ready for prime time. We decided to start the editing process right here, and hope that you'll provide feedback and comments as we go along. As we all know, measurement in this day and age is a moving target, and rather than have a tome that is outdated immediately we thought we'd keep it fresh, by engaging the measurement mavens in the process. So have at it!
What does KDPaine & Partners do? What does KDPaine & Partners do?
KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.