The Blog About KDPaine's New Book "Measuring Public Relationships"

More Fanmail

Dear Mrs Payne,

I work as product manager for a software editor specialized in communications towards the media and government contacts and have been reading your book "Measuring Public Relationships" as a source of inspiration to define features that help productivity in this line of work and facilitate the interaction between the users and professional companies such as yours. Your book is truly very interesting and pragmatic. I had gathered a large base of knowledge from various sources previous to this read but had never found all these ideas summarized as well before. A very warm thank you.

Many thanks and best regards,
Pascal

A Glowing Review of "Measuring Public Relationships" from Shel Holtz

Thanks to Shel Holtz for a splendid podcast review of "Measuring Public Relationships!"

More Fan Mail for Measuring Public Relationships

Subject: running down a dream...

wow! what a great piece of new years journalism.... you are an inspiration
to those of us less fleet of foot and keyboard!

it was great to see you... loving the book and recommending it to all the
policy advocates that want to change the world.... but how will they know if
they don't measure??!!

XOXOXO... bz

Fan Mail for Measuring Public Relationships

Subject: Measuring Public Relationships

Hi Katie,

I just wanted to drop you a quick note to tell you that I love your book.
You are definitely translating useful information to this Venutian. I am a
PR coordinator for a nonprofit company specializing in training and
employing people with disabilities and we need to definitely measure some of
our relationships with the public. I have seen you speak in both Tulsa and
recently in OKC. I am also following you on Twitter. Our company is slowly
moving to the internet and I am glad that I have a 'base' where I can start.

Sincerely,

T. T., OK

KDPaine & Partners Releases New Book on Measuring PR and Corporate Communications

Your Measurement Reading List

Measuring Public Relationships Makes Measurement Simple

Measuring Public Relationships, The Data-Driven Communicator's Guide to Success by Katie Delahaye Paine, 228 pages, paperback. ISBN 978-0-9789899-0-3. Order online or by phone: 603-319-1047.

BERLIN, NH, Dec 12, 2007-- The first how-to book on measuring relationships for public relations professionals was released today by KDPaine & Partners, the Berlin, NH-based leader in social media and public relations measurement. Measuring Public Relationships, The Data-Driven Communicator's Guide to Success was written by KDPaine & Partners' CEO, Katie Delahaye Paine.

Paine takes a "cookbook" approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks. It relies heavily on the relationship theories of James and Laurie Grunig and Linda Hon but translates the theory into an easy to read practical guidebook. The book has been well received by academics and professionals alike who have called it "the must-have practical guide to hands-on PR measurement." Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.

"It really is an excellent book," said Professor James Grunig, calling it "lively, engaging, accessible, wise, and candid... a remarkable compendium..."

"Katie Paine is the most practical consultant and educator on public relations research that I know. She is brave enough to link PR to return on investment demands and smart enough to provide marketers and PR professionals with a wide range of useful research tools. If there is cost effective way to do research, Katie Paine will tell you about it," said Clark Caywood of the Department of Integrated Marketing Communications at the Medill School at Northwestern University.

"By force of prose and experience, Katie Paine level-sets the practical and now critical disciplines of media and communication measurement. A student of Grunig theory and a champion of the almighty relationship, Paine plops on every communicator's desk the best new reference for measuring the intangible. Read it, and you'll count your successes," said Alan Kelly, CEO & Founder, The Playmaker's Standard, LLC and author of The Elements of Influence. Adding that it's "...the best new reference for measuring the intangible."

Measuring Public Relationships is available at a 25% discount until January 31st, 2008 when ordered directly online or by calling the KDPaine & Partners' office at 603-319-1047.

The First Copy of the New Book Arrives, Is Reviewed by Author

Here is author Katie Delahaye Paine reviewing the first copy of her new book, Measuring Public Relationships.

Order your very own copy before January 31st, 2008 and get 25% off the $29.95 cover price. Call Sheila today: 603.319.1047.

(Sorry, we cannot guarantee delivery before Xmas.)

The New Book Is Observed by "New Media" Observations

It is nice to learn that John Ciempa at "New Media" Observations is reading the new book, is thinking about what it says, and has posted about it. Thank you , John. --WTP

"Measuring Public Relationships" Now In Production

We are pleased to announce that Measuring Public Relationships: The Data-Driven Communicator's Guide to Success is now in production and will be printed in the next few days. This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, it provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.

To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047.

(Sorry, we cannot guarantee delivery before Xmas.)

Don Bartholomew Makes Some Good Points About Measuring Relationships

Over at Proving the Value of Public Relations, Don Bartholomew makes some excellent points on the topic of "Reining In The Hype About Relationship Measurement."

He won't be the last to voice these or similar objections. Relationship measurement is a bit unproven as yet; it needs a lot more research and study, and the subject will undoubtably get deeper and more interesting as that happens. And it doesn't directly measure PR's impact on business outcomes, which is what most people want to or wish they could measure.

Don's objections will be proved more or less serious as time goes by and more research and practical relationship measurement efforts are undertaken.

In the meantime, note that relationship measurement, in the form of the Grunig and Hon survey technique, does have immediate practical value, as demonstrated by Forrest Anderson's effective use of it to solve a client's problems. --Bill Paarlberg

Relationship Measurement Case Study from Forrest Anderson

If you have found "Measuring Public Relationships" interesting, then you will be interested in this new research that explicitly investigated relationship components. Forrest Anderson and Paul Raab have completed a communications audit that used the Grunig questionnaire to pinpoint relationship problems for their client. You can read the whole story at The Measurement Standard newsletter, or at The Measurement Standard Blog Edition, where an interesting comment or two have been added.

This research approach is exactly what Katie Delahaye Paine's new book "Measuring Public Relationships" (which this blog is all about) promotes. In fact, we will no doubt try to include the Anderson and Raab work in the book's second edition. -- Bill Paarlberg

Book First Pages Now Finished

The book is now in first pages, which means the initial layout has been finished. There are still a few minor things to tweak, and final proofreading has not been done, but this is very close to what will go to the printer. It's a pdf file of 5 or 6 MB. Download PaineBookFirstPages.pdf

Book Progress Update

Someone, somewhere, described writing a book as, "digging your way out of prison with a spoon." Well, spoonful by spoonful, Katie's book has been making progress. For those of you who are unfamiliar with the process of publishing a book, it is complex, time-consuming and chock full of arcane proofreading and graphic design terminology. Here's an update:

-- The manuscript has been revised somewhat, especially the introductory pages. We are considering posting the new manuscript here, but it is now filled with special codes indicating, for instance, which sort of titles go where. It's a bit awkward to actually read.

-- Right now the book is in what is called "First Pages," which is the first draft of the actual page layout of the book. It means that the manuscript has been proofed and illustrations finished and the pages are being built.

-- The title has changed a bit. It is now called: "Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success"

-- We have a Foreword very generously supplied by Jim and Lauri Grunig.

-- We are planning a photo shoot for the cover.

The final book will be ready later this fall. -- Bill Paarlberg, Editor

Draft of Entire Book Now Posted

Here is an almost-finished draft of the entire book that you are welcome to download and look over. We still plan a few tweaks here and there, especially to the online chapter, and maybe another illustration or two. We greatly appreciate any and all comments. Download PaineBook4-25.pdf

Chapter 6 Preview Now Posted

A preview of Chapter 6, "Demonstrating and Comparing the Effectiveness of Media Relations" is now posted. Those who wish to learn about AVEs and alternatives to their use will find it especially interesting. Download Chapter6Preview3-22.pdf (579.4K)

Chapter 1

Here it is, Chapter 1 of the "Measuring Success -- The Data Driven Communicator's Guide to Measuring Public Relationships"

 Download PaineRelationshipsChapter1.pdf

Welcome to the Book Blog

After about five years of writing and another year of editing, my book: Measuring Success, The Data Driven Communicator's Guide to Measuring Public Relationships is finally almost ready for prime time. We decided to start the editing process right here, and hope that you'll provide feedback and comments as we go along. As we all know, measurement in this day and age is a moving target, and rather than have a tome that is outdated immediately we thought we'd keep it fresh, by engaging the measurement mavens in the process. So have at it!