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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Praise for Measure What Matters

  • “This book is filled with impressively sound judgement, tremendously powerful guidance, and practical how-to advice.”
    —Jim Sterne

    Measure What Matters will teach you just about everything you need to know about managing online relationships.”
    —Eric. T. Peterson

    “Katie Paine has elevated measurement from mere science to high art and, in the process, given us a powerful new set of tools that refute the tired claim that customer relationships can’t be quantified. Marketers should devour this book.
    —Paul Gillin

Where you can order Measure What Matters


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  • Location: United States

One-Line Bio

I'm the CEO of Paine Publishing, your one-stop resource for education and consulting about measuring success for Public Relations, Social Media, Internal Communications and Marketing Communications


For those who bear the burden of introducing me at a conference...Katie Delahaye Paine helps companies define success and design measurement programs for their PR, Social Media and Communications programs. For more than two decades, she has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June.

Her most recent venture, Paine Publishing, LLC will continue her consulting and educational work in the field of measurement. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,” is the 2013 winner of the Terry McAdam Book Award. She writes a blog about measurement at Paine was recently inducted into the PRNews Measurement Hall of Fame and also named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research. In 2008, she was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement.


travel & tourism measurement, non-profit measurement, marketing measurement, internal communications measurement, marketing communications measurement, pr measurement, social media measurement