Katie Paine

I'm a serial entrepreneur specializing in measuring the effectiveness of marketing programs

Katie Delahaye Paine
Katie Delahaye Paine has spent most of her life translating Venutian into Martian. Growing up with one parent editing Harper's Bazaar (Nancy White) and the other editing Fortune (Del Paine), she learned to speak those two different languages at birth. After following her family into journalism at the Washington Post, Boston Herald and San Jose Mercury, Katie entered the world of High Tech Marketing in Silicon Valley in 1979. After 7 years on the corporate side, Paine launched her own company, The Delahaye Group, to help her fellow communicators demonstrate their success to the Martians for whom they worked.

Paine is a founding member of the IPR's Commission on Research and Evaluation, the PR industry's standard-setting body for measurement. Paine co-chaired the US Public Relations Task Force-developed to establish standards for PR evaluation-and she served as the US liaison to the European Standards Task Force to set internationals standards for media evaluation.

Paine frequently lectures to conferences and universities including The Conference Board, Public Relations Society of America, International Association of Business Communications, The San Francisco Academy, IPRA, the University of New Hampshire, New Hampshire College, and San Jose State University. A Cum Laude graduate of Connecticut College's class of 1974, Paine majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996.

Paine is a board member of New Hampshire Public Radio and The New Hampshire Political Library.